Shaping Trends
With a diverse portfolio of businesses and widely popular brands, Time Warner has strategically positioned itself to lead the fast-changing media industry. Time Warner uses its scale, brands and creative know-how to grow, adapt to and drive the latest consumer, technological and industry trends.
The following articles and research studies provide further information on issues that are important to our corporate strategy and the operation of our businesses, as well as instances of how these trends and strategies have proven successful in our companies and across the industry.
CONSUMER CONSUMPTION TRENDS
As with all emerging platforms, whether it's TV, film or publishing, we want to provide consumers with the best choices and we want to do it in a way that gives us fair economics.
Comcasts 10-Year Deal With Disney Includes Out-of-Home Viewing
January 4, 2012
"Media companies call the concept TV Everywhere, giving customers access to shows, sports and news on every digital platform."
Time Warner's Bewkes: 'Cordcutting Hasn't Arrived'
September 22, 2011
"Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices."
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What a Difference a Year Makes
September 21, 2011
"In conclusion, we believe that the threat of consumers dropping traditional TV delivery for internet services has been reduced by the intelligent actions of the leading content producers."
In Two Years Nearly All TV Content Will Be Online
June 7, 2011
"Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices."
On-Demand Viewing Poses a Test for Broadcasters
May 1, 2011
"Television viewers who miss their favorite show or want to check out the buzz surrounding a new series are increasingly turning to video-on-demand, whether on television sets, computers or tablets like the iPad."
Latest ESPN Study of Multichannel Households Shows Net Zero Loss to Cord Cutters
March 14, 2011
"Just 18/100ths of US households "cut the cord" between fourth quarter 2010 and first quarter 2011, according to ESPN analysis of Nielsen households. This study defines "cord-cutters" as multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television."
New Research on Ads in Magazine iPad Editions Strengthens Publishers' Case
March 4, 2011
Study Showed How Sports Illustrated Tablet Ads Outperformed Print Ads, According to Affinity Vista Service. "Ads in the iPad edition of Sports Illustrated's Swimsuit Issue were more memorable to readers than ads in the print edition and generated more reader actions, according to Affinity's syndicated Vista service."
Americans' Favorite Medium Is Television According to Study
February 1, 2011
"Seventy-one percent of Americans say television is one of their favorite forms of media, even as they consume it more and more on devices other than traditional TV sets, according to Deloitte's fifth annual "State of the Media Democracy" report."
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Is The Cord Really Being Cut?
January 31, 2011
"This note, co-authored by Nomura's Media and Cable & Satellite research teams, provides an updated and detailed look at the question of "cord cutting."
ESPN Analysis Reveals "Very Minor" Loss, Provides Means to Measure Cord-Cutters
December 6, 2010
"The amount of "cord-cutters" – multichannel homes with a high–speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television – netted out to only 0.11 percent of the television population over the past three months, according to an extensive ESPN analysis of Nielsen's national people meter sample."
Customers Will Pay for Online Content
August 2, 2010
"Until Home Box Office emerged in the mid-'70s, the notion that people would pay to watch a television show was unheard of."
All Things Digital
June 7, 2010
"Companies of all kinds and in all arenas are racing to be part of the social, mobile, app-centric, cloud-based action. This fusion—and, really, collision—of key trends was at the heart of our focus for D8, as the major companies in tech and media try to figure out how consumers want to conduct their digital lives going forward, and with what devices."
Our Changing Relationship with TV
May 25, 2010
"Today's media landscape is radically different from the days when the nation would gather around the television and watch the same show. There are simply more choices, and I don't have to settle for what's on broadcast or cable."
TV and Internet use together growing in America
March 22, 2010
"Americans are spending more time watching television and surfing the Internet simultaneously, and nearly 60 percent of TV viewers use the Web at the same time at least once a month, according to a Nielsen report released on Monday."
Nielsen reveals top media trends in 2010
December 16, 2009
"If you are reading this article online, watching TV out of the corner of your eye and answering text messages between paragraphs, you are not alone. In fact, the word "simultaneous" best describes American's media participation behavior. As this year comes to an end, predictions are that this trend will continue and in fact, increase with the creation of new technology."
Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile
September 2, 2009
Nielsen's three screen report -- TV, internet and mobile - breaks down how much time Americans spend on each of the three screens. Results show that consumers' time with TV, Internet and Mobile video continues to increase across the board.
Media Is On Demand - But Content Is Still King
April 2009
"Whoever said "content is king" was prescient. In today's world, media is an on-demand experience with an array of platforms delivering rich content to on-the-go consumers via multiple devices. The fight for share of wallet is being played out on three screens: mobile, television and the Internet. So far, TV is winning."
Cable Looking on the Bright Side
April 30, 2009
"Each year, Americans are spending more time watching television, and each year more of that time is spent with cable networks. The industry's investment in original programming, particularly scripted dramas, has generated critical acclaim, fiercely loyal audiences and advertiser respect."
Ads Heighten Pleasure of TV Watching, study finds
February 4, 2009
"The finding flies in the face of the Hollywood creative community's assumptions about ads limiting fan appreciation for their shows. Many television showrunners have said that watching their programs on DVD is the ideal way to see them, free from the distracting hindrance of ads."
Why Television Still Shines in a World of Screens
February 7, 2009
"Television stands out as the one old-media business with surprising resilience. Though we are spending a record amount of time online, including a record amount of time watching video, we are also watching record amounts of very old-fashioned television, according to Nielsen Media Research."
Google's view on the future of business: An interview with CEO Eric Schmidt
September 2008
Eric Schmidt, CEO of Google, discusses how the Internet will change the nature of competition, innovation, and company operations.
Does the Long Tail create bigger hits or smaller ones?
November 15, 2008
"It's hard to make money in the Tail...But revenues are disproportionately in the Head. Perhaps that will never change, but what will change is our definition of the Head. Once that was choice counted in tens or hundreds of items. Now, especially in Google's world, it's counted in tens or hundreds of thousands. Powerlaws may indeed create bigger fish, but the Long Tail is all about the bigger pond."
Identifying the LongTail
November 15, 2008
Wired's Chris Anderson explains the logistics of the Long Tail.
THE POWER OF BIG BRANDS
The biggest hits, the biggest brands are being used more than ever and are becoming more important...Big brands help consumers sort through the clutter and the capabilities of digital allow each of us to get to the big hits without waiting in line.
The 2011 Hot List: Magazines
December 5, 2011
"Adweek named TIME the "Hottest Magazine" on its annual Hot List and named PEOPLE the "Hottest Entertainment/Celebrity Magazine".
Campaign Trains Viewers for 'TV Everywhere'
September 11, 2011
"HBO GO has already been used by millions of people since its widespread introduction early this year. Like the Turner apps, it is promoted on HBO's main channel; Mr. Koonin recalled seeing a commercial last month that said a coming episode of "Entourage" was already available via the HBO GO app. He logged on to watch it right away, and "it made that iPad more valuable," he said."
Warner's approach to video games is paying off
October 18, 2011
"Most other major entertainment companies have backed away from the video game business, but Warner has bought and expanded franchises not tied to individual films, giving it some of the hottest brands."
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ESPN, CBS, CNN, Others Grew Mobile Video Revenue in 2010
March 3, 2011
"The number of tablet users, which grew from virtually none in 2009 to several million in the U.S. alone last year, is expected to continue rising this year. SNL Kagan predicts iPad users alone will at least double in the U.S. thanks to the iPad 2."
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Pay TV paying off in down economy
July 1, 2010
"HBO not only boasts the most premium subscribers, but the Time Warner-owned paybox also has the biggest profit margins."
App for That: Magazines Forge New Vision of Digital Future
February 22, 2010
"As mobile devices added capabilities, app stores took off and the dawn of e-readers and tablet computers finally arrived, magazines have pushed aggressively to participate, experiment and hopefully make money from the new opportunities presented. And with an emerging economy of app "stores," they may have found a way to get consumers to pay once again."
Business Model: Inside the Sports Illustrated Swimsuit Issue
February 9, 2010
"The Sports Illustrated Swimsuit Issue means big business not only for parent company Time Inc., but also for the models, advertisers, fashion designers and locations that grace its pages. Rovell gives viewers a behind-the-scenes look at the scouting, set-up and inner-workings of the photo shoots as he travels to one of the exquisite undisclosed locations and interviews the models vying for the ultimate prize—being featured on the cover of this year's issue and becoming a household name."
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2009's B.O. Paradox: Less Movies, More Money
December 10, 2009
"With nearly 20 percent fewer films at the cineplex in 2009, studios are set to shatter the revenue record, winding down the year at a pace to collectively eclipse $10 billion for the first time in history. And Hollywood has a flurry of strong franchises and the steady rise of ticket prices to thank for that."
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Time Warner CEO: There Is a Willingness To Pay for Quality Content
December 8, 2009
"Time Warner's chief executive gave an upbeat assessment of the company's TV Everywhere initiative, saying that he believes consumers are willing to pay for high-quality content and that virtually all networks and broadband providers are supportive of it."
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A World of Hits
November 26, 2009
"The internet has greatly expanded choice in music and books. Yet the ever-increasing supply of content tailored to every taste seems not to have dented the appeal of the blockbuster. Quite the opposite."
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CW Adds Shows to Text About
May 20, 2009
"One broadcast network, CW, is devoting its promotional campaign for the 2009-10 season to the changing nature of TV viewership. The campaign will carry the theme 'TV to talk about,' a line that will change from ad to ad to include iterations like 'TV to text about,' 'blog about,' 'chat about' and even 'tweet about.'"
Box Office Returns Recession Proof So Far
April 13, 2009
"Box office returns have been recession proof so far, reports CNBC's Julia Boorstin. "The bottom line is that established brands draw devoted fans."
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Online shopping and the Harry Potter effect
Dececember 22, 2008
"Is the internet really broadening our horizons? Or is it all marketing fluff masking the fact that best-sellers still rule?"
Blockbuster or Bust
January 3, 2009
"Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters. Because they are inherently social, people find value in reading the same books and watching the same movies that others do."
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'N.Y. Times' Editor: Good Journalism Is Not Cheap
December 8, 2008
"Good journalism does not come cheap. And, therefore, you're not going to find a lot of blogs or nonprofit Web sites that are going to build a Baghdad bureau."
EXTENDING REACH
More convenience, more choice, getting things the way you want it, when you want it on the devices you want and then, this is critical, not only is it a better deal for consumers but because the digital system is so efficient, it allows us to give those more affordable, more attractive deals for our content in a way in which the economics that we've enjoyed are sustainable and probably can grow.
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Hollywood's online movie system UltraViolet to get onto Panasonic TVs, Blu-ray players
January 9, 2012
"Flixster, a unit of Time Warner Inc.'s Warner Bros., said that its app will be available later this year on Panasonic Corp. televisions and Blu-ray players that use its Viera Connect system of connecting to the Internet. "
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DISH Makes Expansive HBO Content Available On Demand for Home TV Viewers
January 9, 2012
"The agreement enables DISH customers with or without Internet, who subscribe to HBO and Cinemax, to watch expanded selections of HBO content instantly from the comfort of home."
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ABC Entertainment and Warner Bros. Television Group Reach New Digital Distribution Agreement
November 14, 2011
"WBTVG significantly broadens its domestic off-network distribution rights, gaining flexibility to make series available earlier and on more platforms."
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Time Warner Bringing Digital Magazines, HBO to More Platforms
August 3, 2011
"That's the big move. If you subscribe to Time Warner's media content, Time Warner will find a way to get that content to you on the machine or machines of your choice."
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HBO coming to Android, Apple mobile devices
April 29, 2011
"The pay TV network will begin offering its subscribers access to HBO Go programming on Android mobile devices and Apple Inc.'s iPhone and iPad tablet at no additional charge."
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Time Inc. and Sports Illustrated Roll Out All Access Digital Subscriptions
February 11, 2011
"Time Inc. and Sports Illustrated announced the introduction of new "All Access" digital subscription plans that will deliver the iconic print magazine to consumers at all touch points (or on all platforms) beginning today with Android tablets and smartphones as well as on the web at www.si.com/magazine."
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Hollywood Studios Announce Support for Ultraviolet™ Format and Endorse Consumers' Right to Interoperability
January 6, 2011
"Complementing the physical DVD and Blu–ray home entertainment markets, studios will begin offering UltraViolet content this year through digital online retailers and digital rights that come with packaged media, giving consumers the ability to watch digital entertainment across multiple platforms such as connected TVs, PCs, game consoles and smartphones."
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TV Disruption to Happen More Slowly Than You Think
May 4, 2010
"Cable companies are marketing their TV Everywhere concept where all content will be available in various forms - computer, iPhone, iPad etc."
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Publishers eye path to sales increase
March 29, 2010
"When Time magazine goes to press this Wednesday night, there will be more than the usual sense of expectation among its editors. The issue will be one of the few iPad applications available to early buyers of Apple's tablet."
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The Winners of the Video Game Awards
March 19, 2010
"The atmospheric and immersive Batman: Arkham Asylum brought the hugely popular DC Comics superhero to life and duly took away the award for Gameplay along with the coveted Best Game BAFTA."
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Magazines Get Ready for Tablets
December 15, 2009
"The new approaches depend on two assumptions: that consumers will finally embrace the tablet computers that manufacturers have promised for years, and that they will want to read magazine-style content on them."
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Watch a demo of the SI Tablet
December 15, 2009
Time Inc.'s Sports Illustrated introduces the SI Tablet, a tablet magazine for 2010.